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The Celebrity Camel Toe Solution!
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Prevent Camel Toe with SmoothGroove

PREVENT THE CRUDELY NAMED & EMBARASSING CAMEL TOE PROBLEM IN YOUR FAVOURITE SHORTS, GYM WEAR, CATSUIT, SWIMWEAR, LEGGINGS, CLUBBING GEAR...

So comfortable, you don't know it's there.

Rejoice girls - our last wardrobe malfunction has now been addressed!

Before & After Camel Toe picture

Smooth Groove product

SmoothGroove is the safe and effective way to alleviate the crudely termed 'camel toe'.

The SmoothGroove camel toe solution -

  • Is made from a medical grade polymer which moulds itself to the contours of the body, so it is extremely comfortable
  • Contains an antibacterial agent, so it is safe
  • Is washable
  • Comes with a satin pouch to store it discreetly in your wardrobe
  • Is available in White, Black and Clear

If you can't decide which colour you like or want to treat someone to their own SmoothGroove, why not buy more than one and get a discount!


Smooth Groove product

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SmoothGroove is the brainchild of businesswoman Susan Laurie, whose love of wearing figure hugging clothes was often blighted by this imperfection. After finding no credible solutions, Susan's ongoing frustrations led her to determinedly produce a product that would finally improve the confidence of thousands of women like her. After all, research has shown that a staggering 55% of UK women, irrespective of age or weight, will suffer from Camel Toe at some point.

SmoothGroove is a comfortable, hygienically safe and discreet solution to Camel Toe, and fits easily and securely into underwear to provide a reassuringly smooth outline. It's been designed to work with the natural movement of the body and prevents clothing from riding up at the front.

It took three years to perfect, in which time Susan worked in partnership with leading British designers and engineers. Made from a medical grade Polymer that ensures a comfortable and secure fit, dimensions are 90mm long x 43mm wide. A long and thorough testing programme, with women affected by the condition, was also undertaken and the overall consensus was they "forgot it was there!".

Now thanks to new safe and cost effective SmoothGroove, all women can get on with their lives without having to worry about how they look. After all, being a woman is hard enough at times and having a SmoothGroove to hand in your underwear drawer will make it just that little bit easier!


The Sunday Mirror's 'Celebs on Sunday' magazine featured a whole page called 'Say No To Camel Toe'.The photographs of 10 celebrities snapped with a camel toe problem prove that even the slimmest, most glamorous women can be caught out with the unwelcome profile. Fortunately for the celebs and us lesser mortals, the feature points out that a solution to camel toe is now available in the form of SmoothGroove, which they describe as 'GENIUS'!

Due to popular demand, we have introduced a 'clear' SmoothGroove, which is especially useful for beachwear, and women have been kind enough to get in touch with comments such as 'I feel like a better person with higher self-esteem' and, 'This product has changed my life'.

Mark Heyes, the fashion guru on Daybreak with Lorrain Kelly, featured a SmoothGroove during his morning chat with Lorraine! Mark explained that SmoothGroove is THE solution to camel toe and also commented on the beautiful packaging which SmoothGroove comes in.


SmoothGroove is the camel toe guard on The Dr Oz Show.

Dr. Oz talks camel toe (or "Reverse Wedgies" as Dr. Oz likes to call them) on his show with Joan Rivers and her daughter Melissa. The pair discuss with Dr. Oz, the Top 3 Health Mistakes celebrities make when on the Red-Carpet.

Saving the worst fashion faux pas and health mistake for last, camel toe, Dr Oz introduced them to SmoothGroove, which he called an elegant device - maybe Joan will give one to Mariah Carey, who she believes is a red carpet serial offender!